Giving pets a second chance of happiness
We go to great lengths to find the right home for every pet and the right pet for every customer.
However, often through no fault of their own, for some pets it isn’t always possible for them to enjoy a permanent loving home and for these pets, rescue and rehoming centres offer a second chance of happiness.
Pets at Home established the charity Support Adoption For Pets in 2006 to provide vital support for pets in need. We provide rehoming centres for the charity in our stores where colleagues care for smaller pets. In addition the charity provides grant funding to external organisations to help with capital projects and running costs, subject to Trustee approval.
This year more than £4.4m was raised for Support Adoption For Pets. The biggest fundraising event in the year is the annual Santa Paws Appeal, where customers are invited to donate 50p to buy a Christmas dinner for a pet in rescue. Through the hard work of our store colleagues and the generosity of our customers we raised £1.4m which was split between Support Adoption For Pets and locally partnered rescues who support our in-store fundraising efforts.
During the year Support Adoption For Pets made its largest ever grant of £100,000 to Hope Rescue in South Wales. This transformational grant enabled the development of a state of the art isolation block, providing facilities to rehome an additional 300 stray dogs every year, and improve the welfare of 800 dogs in their care. A video of this transformation is available on the Support Adoption For Pets website www.supportadoptionforpets.co.uk
Through our VIP loyalty scheme we also provide ‘lifelines’ which enable animal charities nominated by customers to purchase food and accessories from local stores. This year £2.2m worth of lifelines were donated to support the rehoming of pets.
We continue to support the rehoming of pets through Dogs Trust with donations of Wainwright’s dog food. This year £475,450 worth of food was donated.