Becoming the best pet care business in the world

Bring the pet experience to life

  • Launch new formats and right size our store network
  • Put our pets centre stage in-store
  • Digitilise our business and become the specialist market leader for online pet care
  • Keep prices competitive every day, with cheaper prices for our loyal customers
  • Grow private labels to 50% of our sales

Use data and VIP to better serve customers

  • Connect our data across the retail and vet businesses
  • Personalise customer experience and offers
  • Give colleagues information to better serve customers at point of sale
  • Utilise data across the business to drive strategic decision making and automation


Set our people free to serve

  • Give our highly trained colleagues more time with customers
  • Build the systems to enable our strategy and reduce overheads across the business
  • Ensure we are building the right teams with the capability and skills to deliver our plan
  • Develop our stores of tomorrow, with more space dedicated to pet care and services
  • Extend our subscription expertise into pet care plans
  • Recalibrate our First Opinion vet business and realise free cashflow growth
  • Grow our Specialist Referral business through existing and new hospitals