We want to be the best pet shop in the world and aim to deliver this mission to our customers through the pads of our Pawprint.
The PawPrint strategy is delivered through three levers: growing like-for-like revenues, growing space and optimising our stores and services estate, and focusing on margins.
|Growth Lever||Execution||Future plans|
|Grow like-for-like||Product innovation and newness|
Continually refreshed product range, own brands and private labels, bringing something new and innovative to customers.
Grow our loyalty club, which delivers targeted offers to customers and increases our share of their spend.
Customer brand engagement through a focus on the emotional relationships we have with our pets.
Enable a seamless shopping experience where products can be delivered to home or picked up in store, and services can be booked online. Create an online community for pet owners to engage with us.
Maintain leading levels of customer engagement with our highly trained colleagues, which is essential to our success.
Vet practices and grooming salons make us a one stop shop for pet owners, increasing customer visit frequency and loyalty.
Deliver value for money, reflecting product range, exclusivity, convenience, quality, service and price.
|Grow space & optimise footprint|
Optimised store rollout
Open Pets at Home stores in optimal locations to access unmet market spend and consider smaller formats targeted at market subsegments.
| ||Services rollout of vet practices and grooming salons||Opening services within all new stores, as well as retrofitting services into the existing estate, driving customer loyalty and visit frequency.|
Adjacent veterinary market growth
|Into areas complimentary to our first opinion practices|
Growth and maturity of our higher margin vets and groomers.
|Grow Margins||Product mix and own brands|
Create an optimal balance of higher margin Advanced Nutrition, own brand and private label products.
|Sourcing and terms|
Build closer and improved relationships with suppliers to leverage our market reach.
o The PawPrint strategy is delivered through three levers: growing like-for-like revenues, growing space and optimising our stores and services estate, and focusing on margins