We want to be the best pet shop in the world and aim to deliver this mission to our customers through the pads of our Pawprint. 

Pawprint

The PawPrint strategy is delivered through three levers: growing like-for-like revenues, growing space and optimising our stores and services estate, and focusing on margins. 

Growth LeverExecutionFuture plans
Grow like-for-likeProduct innovation and newness

Continually refreshed product range, own brands and private labels, bringing something new and innovative to customers.

VIP club

Grow our loyalty club, which delivers targeted offers to customers and increases our share of their spend.

Marketing

Customer brand engagement through a focus on the emotional relationships we have with our pets.

Omni-channel

Enable a seamless shopping experience where products can be delivered to home or picked up in store, and services can be booked online. Create an online community for pet owners to engage with us.

Engagement

Maintain leading levels of customer engagement with our highly trained colleagues, which is essential to our success.

Services

Vet practices and grooming salons make us a one stop shop for pet owners, increasing customer visit frequency and loyalty.

Pricing

Deliver value for money, reflecting product range, exclusivity, convenience, quality, service and price.

Grow space & optimise footprint

Optimised store rollout

Open Pets at Home stores in optimal locations to access unmet market spend and consider smaller formats targeted at market subsegments.

 Services rollout of vet practices and grooming salonsOpening services within all new stores, as well as retrofitting services into the existing estate, driving customer loyalty and visit frequency.
 

Adjacent veterinary market growth

Into areas complimentary to our first opinion practices
Services

Growth and maturity of our higher margin vets and groomers.

Grow MarginsProduct mix and own brands

Create an optimal balance of higher margin Advanced Nutrition, own brand and private label products.

Sourcing and terms

Build closer and improved relationships with suppliers to leverage our market reach.

 

o   The PawPrint strategy is delivered through three levers: growing like-for-like revenues, growing space and optimising our stores and services estate, and focusing on margins