Our company
Our Business Model
Business activities
Click on the Vet Group and Retail coloured areas to reveal their strategic differentiators
Retail strategic differentiators

Locations nationwide and knowledgeable colleagues
- 457 stores
- 337 grooming salons
- >7,800 Retail colleagues with expert pet knowledge
VIP loyalty club
- 7.3m active members
- >70% of retail revenues transacted by VIPs
- >£7.5m raised for charities in the year
Fast growing omnichannel business
- 15.8% participation of Retail revenue
- Increasing traffic and conversion across both mobile and desktop
- Growing number signed up to subscription services
Strong penetration of private label
- c30% participation of Food revenue
- Even higher with Advanced Nutrition category
- c50% participation of Accessories revenue
All data correct as of FY22
Vet Group strategic differentiators

Partnership model which incentivises growth
- 388 Joint Venture First Opinion practices
- Joint Venture model unique in the market
Unified brand driving customer recognition
- Largest branded veterinary business in the UK
- Centrally co-ordinated national and local marketing
Provide clients full spectrum of veterinary care
- Convenient access to First Opinion care and advice
- 305 practices inside Pets at Home stores and 138 in standalone locations
Unique benefits from being part of Pets at Home Group
- Cross-sell opportunities with Pets at Home VIP loyalty club
- Introductions made by store colleagues
- Increased footfall for practices located in-store
All data correct as of FY22
Becoming a Joint Venture Partner
Here's how it all works