Business activities

Click on the Vet Group and Retail coloured areas to reveal their strategic differentiators

Retail strategic differentiators


Locations nationwide and knowledgeable colleagues

  • 452 stores
  • 316 grooming salons
  • >7,200 Retail colleagues with expert pet knowledge

VIP loyalty club

  • 6.2m active members
  • 70% of retail revenues transacted by VIPs
  • >£6.0m raised for charities in the year

Fast growing omnichannel business

  • Omnichannel revenue growth of 71.7%
  • 15.8% participation of Retail revenue
  • Increasing traffic and conversion across both mobile and desktop
  • Growing number signed up to subscription services

Strong penetration of private label

  • c33% participation of Food revenue
  • Even higher with Advanced Nutrition category
  • c50% participation of Accessories revenue

All data correct as of FY21

Vet Group strategic differentiators


Partnership model which incentivises growth

  • 395 Joint Venture First Opinion practices
  • Joint Venture model unique in the market

Unified brand driving customer recognition

  • Largest branded veterinary business in the UK
  • Centrally co-ordinated national and local marketing

Provide clients full spectrum of veterinary care

  • Convenient access to First Opinion care and advice
  • 303 practices inside Pets at Home stores and 138 in standalone locations

Unique benefits from being part of Pets at Home Group

  • Cross-sell opportunities with Pets at Home VIP loyalty club
  • Introductions made by store colleagues
  • Increased footfall for practices located in-store

All data correct as of FY21

Becoming a Joint Venture Partner

Here's how it all works