Business activities

Click on the Vet Group and Retail coloured areas to reveal their strategic differentiators

Retail strategic differentiators


Locations nationwide and knowledgeable colleagues

  • 452 stores
  • 314 grooming salons
  • >6,500 Retail colleagues with expert pet knowledge

VIP loyalty club

  • 4.4m active members
  • 72% of Retail revenues transacted by VIPs
  • >£10m raised for charities since launch

Fast growing omnichannel business

  • Omnichannel revenue growth of 43%
  • 8.6% participation of Retail revenue
  • Increasing traffic and conversion across all devices
  • Growing number signed up to subscription services

Strong penetration of private label

  • 32% participation of Food revenue
  • Even higher with Advanced Nutrition category
  • 50% participation of Accessories revenue

All data correct as of FY19

Vet Group strategic differentiators


Partnership model which incentivises growth

  • 560 entrepreneurial Joint Venture Partners who own their own business
  • Joint Venture model unique in the market
  • Referral centres structured as partial ownership Shared Ventures

Unified brand driving customer recognition

  • Largest branded veterinary business in the UK
  • Centrally co-ordinated national and local marketing

Provide clients full spectrum of veterinary care

  • Convenient access to First Opinion care and advice
  • 313 practices inside Pets at Home stores and 157 in standalone locations
  • World class specialist clinicians able to treat pets with specific requirements at our four Referral centres

Unique benefits from being part of Pets at Home Group

  • Cross-sell opportunities with Pets at Home VIP loyalty club
  • Recruitment on to Pet Care Plans
  • Increased footfall for practices located in-store