A Stevenage rescue dog who was left to suffer in a shed with open wounds has been chosen to star in a nationwide advertising campaign for a chain of pet stores.
Two year old Tempo, a Fox Hound, will appear on the Pets At Home website (www.petsathome.com), highlighting its brand new campaign, Change Their Food, Change Their Life.
The retailer is welcoming pets and owners to come into their local store to get free advice and guidance from their trained nutrition consultants.
Tempo’s owner Nicola Summerfield of Stevenage says: “It’s great that Tempo has been chosen to appear in the campaign. I can’t believe he’ll be seen by pet owners all over the country!”
“It goes to show how far he’s come since we first got him.”
When Nicola saw Tempo for the first time he was very underweight, his fur was coarse and wiry and his belly was very red and sore looking.
The Heathland Animal Sanctuary re-homing centre, which was looking after Tempo, suspected he was a failed hunting dog, as the tattoos on his ears showed he’d been part of a hunt. Left in a shed, he was covered in open wounds. Nicola decided to take Tempo on, and having already used Pets at Home’s nutrition consultation for another of her dogs, consulted them on Tempo’s condition before she’d even brought him home.
“The consultant was really helpful and informative. We wanted to get something to build Tempo up initially as he was so underweight.
“We went back to the store again later for another consultation on foods that would help to get rid of the redness and build up the oils in his skin.”
A nutrition consultant advised a diet of Advanced Nutrition dry food combined with Nature Diet wet food for the oils to help Tempo’s skin.
Pets at Home launched the Change Their Food, Change Their Life campaign to underline the importance of a good diet for animals and how making the right nutrition choices can transform a pet’s health and wellbeing.
Pet owners can bring their animals into their local store to be weighed and to discuss any health problems which may be affected by their diet. A Pets at Home nutrition advisor will then consider whether a change of diet is necessary, and recommend foods which suit the pet’s breed, size and age, as well as any on-going health concerns.
Nicola, who fosters dogs for Heathland Animal Sanctuary said: “It was really important to us to get Tempo’s diet right in to order to continue to build him up.”
“The advice we were given about a suitable nutrition plan has really helped – his coat and skin are much better and he’s learning to play and enjoy life.
“I think his experience shows just how vital it is to give your pet the right food, especially if they’ve been rehomed.”
For more information or to book a nutrition consultation go to www.petsathome.com or contact your local Pets at Home store.
For further information, please contact the Pets at Home press office on 0161 234 9760 or email firstname.lastname@example.org
Notes to Editors:
Pets at Home offers great products, tips and advice to keep your pet happy and healthy. From specialist pet food to toys and training aids, there is everything a pet owner could wish for and more.
There are more than 350 Pets at Home stores across the UK. Log onto www.petsathome.com to find your nearest store and for further information.
Pets at Home are proud winners of The Sunday Times Top 25 Best Big Companies to Work for in 2013.
Date: 13 September 2013