When it comes to pet birthdays, they’re just as pampered as their owners, with three-quarters of owners (74%) in the UK claiming they celebrate the date with style.

According to a survey of more than 1,000 pet owners by Pets at Home’s VIP (Very Important Pet) club, birthdays are a big thing in the animal world, with 85% treating their little friends to a present, while a third (37%) present them with a special birthday meal.

A quarter (26%) either buy or make pet-friendly cakes and 10% even throw a full-blown party to celebrate the date.

When it came to the party, the festivities echoed our own shindigs, with 75% displaying extra attention to the birthday girl or boy, 17% wearing party hats and 19% even playing party games.

Gavin Hawthorn, head of the VIP club at Pets at Home, said: “We know that pets are considered as a
member of the family, so it’s natural they have a birthday and are treated on that day.

“It’s great to hear people are having parties with cakes and games, it all just adds to the fun that
owning a pet can bring.”

In the survey of VIP members, only 6% said their pet didn’t have a birthday. Eight in ten (79%) of owners were adamant they knew the exact date, while another 15% said they didn’t know, but had made one up.

The survey was conducted to celebrate the first birthday of Pets at Home’s VIP club, a scheme which allows members to earn points as they spend in-store. The points can then be converted into VIP Lifelines for a local or national animal charity of their choice.

The scheme has so far seen over £415,000 donated to charities across the UK in just twelve months. Gavin continued: “One of the latest advantages of being a member of the VIP club is the introduction of the VIP Birthday Bonus scheme, whereby if you register your pet’s birthday, we’ll send them a special treat on the date.”

To celebrate the anniversary, Pets at Home is offering VIP club members double Lifelines on all purchase in store and online between 20 - 30 November for their nominated charity.

Enquiries

For more information please contact Pets at Home PR team on 0161 236 2277 or prpets@havasww.com

Notes to Editors:

Pets at Home offers great products, tips and advice to keep your pet happy and healthy. From specialist pet food to toys and training aids, there is everything a pet owner could wish for and more.

There are more than 360 Pets at Home stores across the UK. Log onto www.petsathome.com to find your nearest store and for further information

Pets at Home are proud winners of The Sunday Times Top 25 Best Big Companies to Work for in 2013.

Date: 01 December 2013