PETS AT HOME CALLS FOR OTHER RETAILERS TO STOP SALE OF MUESLI RABBIT FOODS FOLLOWING NEW INDUSTRY RESEARCH

Following the announcement by Pets at Home that it is to stop selling rabbit muesli as a result of ground-breaking new industry research, the company is now calling on other retailers to follow its lead.

CEO, Nick Wood, has written personally to over 25 of his counterparts in the retail sector asking them to delist rabbit muesli following a report by Edinburgh University in to the effects of rabbit muesli on the long term health and lifespan of rabbits.

“Rabbits fed on a muesli diet are more likely to suffer from dental and digestive problems,” Nick explains, “as the nature of the product has been proven by the research to have a significant detrimental effect on rabbits. 

“As soon as we became aware of this we took the decision to delist rabbit muesli from all of our 345 stores and direct all customers instead to rabbit nuggets, which are a complete food and remove the risk of selective feeding.”

This move by Pets at Home is widely supported by the veterinary movement, the RSPCA and rabbit welfare organisations and Nick believes that all retailers who sell the product have a moral responsibility to put pets before profit.

Nick Wood again: “The results of the rabbit muesli research demonstrate what has always been felt amongst the veterinary community and we decided immediately to take action on the findings, as any responsible pet retailer would.”

“I really do hope other retailers follow our example so that collectively we can begin to make a real difference to the welfare of all rabbits by ensuring that they are fed the right diet to keep them healthy and happy,” concludes Nick. 

Rabbit Awareness Week starts on May 4th. Details of the research can be found at:

http://www.rabbitawarenessweek.co.uk/diet/the-research

Notes to Editors:

Pets at Home offers great products, tips and advice to keep your pet happy and healthy. From specialist pet food to toys and training aids, there is everything a pet owner could wish for and more. 

There are more than 345 Pets at Home stores across the UK. Log onto www.petsathome.com to find
your nearest store and for further information.

Pets at Home are proud winners of The Sunday Times Top 25 Best Big Companies to Work for in
2013.

Date: 10 May 2013