Barkers, a new concept store especially for dogs, has opened its first store in Wilmslow, Cheshire. From the people behind Pets at Home, Barkers is a brand new concept designed to put dogs first, creating an all-round destination for canines a first of its kind.
Barkers comprises a food hall, accessory shop and dog spa, with 85% of the range exclusive to Barkers. The food offer is 100% natural, containing only the best ingredients and nutritionally balanced, and the in-store team are trained to offer owners advice on the right diet for each dog, dependent on age, size and breed. Beyond nutrition the store has a unique range of globally sourced dog accessories, such as designer leather leashes, collars made from recycled materials and British handmade bedding.
The store has been designed to be perfect for dogs, with interactive toys, running fresh water, sensory zones, calming room odourisers, paint colours that reflect the colour spectrum of a dog’s eyesight plus of course lots of free treats around the shop for dogs to sniff out.
Barkers offers a range of bespoke products that are not available elsewhere. It is the first store to offer its very own made-to-order bedding service for dogs, alongside new ranges such as rattan beds with coordinating cushions. Finally, Barkers features a top-of-the-range grooming facility, offering a variety of grooming services (including Reiki massage) to ensure Wilmslow’s dogs are looking good and feeling great.
The 1200sq ft store is a first for the Pets at Home group, trading under a completely different brand and occupying a high street store at the heart of the community. The performance of this first store will be assessed before a decision to add further branches of Barkers.
Peter Pritchard, Commercial Director of Pets at Home, said:
“Our objective was to create the best dog shop in the world and I think we’ve done it. This is different from any store we have created before, with an environment which is for discerning dogs and the people who love them. We’ve had a really warm welcome from the dog owners of Wilmslow and while it’s very early days, we’re excited by the potential of the brand.”
Brunswick Group LLP
Tel: 0207 404 5959
Visit www.barkersfordogs.com for further information.
Date: 31 March 2014