Our vision is to become the best pet care business in the world. We provide customers with everything they need to be the best pet owner they can be. Our business is divided into two sectors
A range of pet products are available both online or from our stores, which offer far more to the pet owner than just a place to buy food and accessories. Through our in-store experience and award winning VIP loyalty club, we aim to make the pet owning experience as rewarding as possible.
We provide the full spectrum of veterinary services through a network of First Opinion practices which deal with all aspects of general veterinary care, and Specialist Referral centres which provide highly specialist services to pets referred from across the entire First Opinion market.
Key performance indicators
We remain committed to generating shareholder value and financial returns, and therefore focus on three financial metrics which we believe will be the best measure of our performance. Alongside financial KPIs, we have also developed measures which are specific to each of our four strategic pillars and will ensure we can track delivery against our key objectives.
The UK pet care market
The UK pet care market continues to grow, and our pet care strategy is delivering market share gains. Our market drivers and responses are:
- A stable dog & cat population
- Humanisation of pets and an increasing desire for higher quality products and services
- Advances in veterinary care, accessibility of which is supported by growing pet insurance
- Continued channel shift to online