About us

Our vision is to become the best pet care business in the world. We provide customers with everything they need to be the best pet owner they can be. Our business is divided into two sectors


A range of pet products are available both online or from our stores, which offer far more to the pet owner than just a place to buy food and accessories. Through our in-store experience and award winning VIP loyalty club, we aim to make the pet owning experience as rewarding as possible.

Vet Group

We provide the full spectrum of veterinary services through a network of First Opinion practices which deal with all aspects of general veterinary care, and Specialist Referral centres which provide highly specialist services to pets referred from across the entire First Opinion market.

Financial highlights*

Underlying PBT
Underlying free cashflow
Statutory PBT
Earnings per share
Dividend per share
*Figures correct for the year ending 28 March 2019

Key performance indicators

We remain committed to generating shareholder value and financial returns, and therefore focus on three financial metrics which we believe will be the best measure of our performance. Alongside financial KPIs, we have also developed measures which are specific to each of our four strategic pillars and will ensure we can track delivery against our key objectives.

Financial KPIs

Customer sales
Group underlying profit before tax
Group underlying free cashflow

Strategic KPIs

No. of customer transactions
Customer sales from services
+175 bps
VIP customer sales
Customer sales per colleague

The UK pet care market

The UK pet care market continues to grow, and our pet care strategy is delivering market share gains. Our market drivers and responses are:

  • A stable dog & cat population
  • Humanisation of pets and an increasing desire for higher quality products and services
  • Advances in veterinary care, accessibility of which is supported by growing pet insurance
  • Continued channel shift to online